![]() The focus was on creators, rather than brands, but any brand could upload created NFTs and display them on the platform, starting in August 2022. The November update was the last in the Instagram NFT program. Through an “end-to-end” toolkit, users could create, showcase and sell NFTs. ![]() In November - again, to a limited number of creators -Meta extended the program to allow users to create NFTs within Instagram. Access to these features was expanded to global users in August. They could also showcase NFTs on their profile grid by using a special tag confirming the image is an NFT. creators and collectors were able to connect their crypto wallets to their profile. Meta previously rolled out NFTs in a pilot program in May 2022.
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